I took the opportunity to visualize IBM Systems new mission statement in the Cognitive Era. In the same day, the posters were escalated to our SVP, Bob Picciano, and approved with much excitement. They were then printed, signed and framed as a gift to our CEO, Ginni Rometty
Tessellate is a clean, modern, display sans serif typeface characterized through a combination of a geometric circle and 'rivers' flowing off select characters, inspired by organically formed channels that branch off of deltas. The typeface was sketched by hand, rendered in Adobe Illustrator CC and then finalized in Glyphs.
Direction After exploring a historical, sans serif and serif direction, learning calligraphy, studying systems of successful typefaces and dissecting glyphs, I decided to take the typeface a more modern, sans serif route. The system was developed by a consistent geometric circle and two kinds of rivers that break off the ends of select letters.
Opportunity Create and brand an interface with business value to help people find local "hidden gems".
Solution/Concept Localite aims to help our users save time by allowing them to find local, small business places or "hidden gems" that are not easily searchable or do not show up on broad Google searches. It also provides a spotlight for businesses and attractions that most people would be unfamiliar with. Localite helps you discover these places from your friends, view featured places based on your activity, search for places in new cities filtered by your interests, and plan future adventures with the itinerary function.
Visual Identity Based on our target audience and user testing, the interface was created to be clean, colorful and easy to navigate. With the amount of information being presented to the user it was important that the app felt calm and organized. The logo is made up of 4 'send' icons and assembled in a way that reflects a compass. With Localite, the possibilities and places to try are endless!