I took the opportunity to visualize IBM Systems new mission statement in the Cognitive Era. In the same day, the posters were escalated to our SVP, Bob Picciano, and approved with much excitement. They were then printed, signed and framed as a gift to our CEO, Ginni Rometty.
_/The IBM Systems North Star
We are at the dawn of the Cognitive Era, bringing new opportunity to clients and industries. It’s an era marked by exploration, new understanding and new experiences. It’s an era of digital innovation fueled by data, delivered in the cloud, and powered by systems that continuously learn in partnership with the people who use them. IBM Systems is again uniquely able to lead. We have transformed our IBM Systems portfolio for cognitive computing. In partnership with IBM Research we have re-imagined servers, storage and software defined infrastructure from the ground up. This reflects billions in investment and thousands of patented innovations.
_/The IBM Systems Mission In The Cognitive Era
We will help clients to divine and scale unprecedented understanding – of their clients, their markets, their risks and opportunities. We will do this through the application of advanced AI, machine learning, deep learning, and natural language processing all connected to vast oceans of stored and streaming data. We will design IBM Systems for cognitive solutions and cloud platforms. Enabling pervasive, real-time analytics and AI through acceleration technologies and much greater data bandwidth. Enabling scaling of data and applications across public and private clouds that can be consumed “as a service” in solutions like Watson.
_/Carrying forward IBM's position as the most trusted partner
Leading in privacy and security; resiliency and availability; transparency and open ecosystems ensuring our clients and partners can innovate with agility and speed. We will be ambassadors for the Cognitive Era – from our client-facing teams deeply knowledgeable about industries to our most advanced researchers exploring boundaries in physics. We each carry the responsibility to be experts, to guide others, and to be undaunted and unrelenting in our stewardship of this company and our clients to win in this exciting future.
Overview The Jepson Center for the Arts is a contemporary art museum located in the historic Telfair Square of Savannah, Georgia, across from the oldest public art museum in the South, Telfair Academy. It was designed by Moshe Safdie in 2006, making it the only non-historic building in the district, although, Safdie remained true to the traditional Savannah grid system. It is one of three museums owned by Telfair, and is considered to link the future with it’s past. When conducting initial research on the museum, I discovered an interview from Savannah Now with Lisa Grove, Telfair CEO, discussing her hopes for the future of all three Telfair sites. “We want to increase the wow moments that people experience […] We're competing with TV, the Internet and kids' soccer games for people's attention.” This quote was the driving force behind the new identity. It was important to follow suit with the traditional Savannah grid system, while effectively breaking it in order to build something that could co-exist delightfully in the space. Due to the striking architecture and abundance of angled patterns of light and shadow, the word mark features angled slices through the P, S and N. The O is left to reinforce the N, much like the main curved stone wall supports the grand stair, and the E was inspired by the stacked window panes and limestone. A holographic foil was used also considering the light and shadow in the space, as it would give visitors a new, delightful experience anywhere they went. These angled patterns were then used as design elements throughout the brand in order to create a cohesive and intriguing identity system.
While the world has become ever more connected with the number of social networks and ways to communicate increasing every day, the ability to share contact information in the real world has not kept pace with online communities. Fliq uses magic to send contact information between two phones or devices, without WiFi or cell data, instantly.
Role Branding, UX Design, Visual Design
Fliq will be appearing at Techstars in February 2017! We are all very excited!
Tessellate is a clean, modern, display sans serif typeface characterized through a combination of a geometric circle and 'rivers' flowing off select characters, inspired by organically formed channels that branch off of deltas. The typeface was sketched by hand, rendered in Adobe Illustrator CC and then finalized in Glyphs.
Direction After exploring a historical, sans serif and serif direction, learning calligraphy, studying systems of successful typefaces and dissecting glyphs, I decided to take the typeface a more modern, sans serif route. The system was developed by a consistent geometric circle and two kinds of rivers that break off the ends of select letters.
Collaborative class with Google and Savannah College of Art and Design. The goal of this class was to define a variety of universal problems, identify and understand user needs, and apply research insights to develop innovative digital solutions. Unfortunately, I am under a Non-Disclosure Agreement, but for further information about my role in the project, feel free to contact me!
Professors: Jason Fox, John McCabe Google Reps: Elizabeth, Jay, Seth, Mike Role: UX Research, UX Design, Visual Design, Presenter
Opportunity Create and brand an interface with business value to help people find local "hidden gems".
Solution/Concept Localite aims to help our users save time by allowing them to find local, small business places or "hidden gems" that are not easily searchable or do not show up on broad Google searches. It also provides a spotlight for businesses and attractions that most people would be unfamiliar with. Localite helps you discover these places from your friends, view featured places based on your activity, search for places in new cities filtered by your interests, and plan future adventures with the itinerary function.
Visual Identity Based on our target audience and user testing, the interface was created to be clean, colorful and easy to navigate. With the amount of information being presented to the user it was important that the app felt calm and organized. The logo is made up of 4 'send' icons and assembled in a way that reflects a compass. With Localite, the possibilities and places to try are endless!
Overview Wilde is a fictional creative resource center that provides our members with the most inspiring space to work and access to an exclusive app to get feedback/help from other professional creatives. The voice of the brand was inspired by the book Where The Wild Things Are. The book is an accurate representation of how vital it is to have and utilize your imagination. This idea of imagination was paired with the creative process and the importance of doodling/sketching, failure, and iteration. The brand features hand drawn doodles (sourced from real creatives), brightly colored glitch design elements, and a serif word mark to contrast playfulness with professionalism. The all encompassing idea was to create an unpretentious, inspiring and playful work environment that encourages multidisciplinary collaboration, curiosity and fast failure. The space is open 24/7 in downtown Austin, Texas with collaborative and solo work spaces offering up creative necessities for designers, ranging from Wacom tablets to sound booths to wood workshops. The space houses an outdoor music venue, allowing creatives to step away from projects and relax to music, or gain inspiration through a Ted Talk.
#GirlBoss is a campaign aimed to empower women to lead creative, independent lives. #GirlBoss grants women money in different creative fields to get them on their way to being a powerful entrepreneur. I created a series of posters, guerilla packaging and a website that would help keep women feeling empowered on their journey to owning their future. The propaganda is used in an invasive way in urban areas to constantly remind women of their worth and keep them motivated to be the boss of their own life. The hashtag ultimately leads them to the website and encourages them to apply to the foundation. If chosen, the women would receive a financial grant to help her creative dreams come true.
Visual Identity The posters were created from bleach and india ink which was a combination that came about after trying multiple different liquids such as acetone, water and oil. The goal was to reflect the process of becoming an empowered creative woman. It's not always perfect or easy but it's always worth it and beautiful. You have to be fearless in your pursuit of your goals, and not be afraid of trying something new.