IBM COGNITIVE SYSTEMS NORTH STAR

With a recent re-organization and design rolling out through the entirety of IBM, Power Systems evolved into Cognitive Systems and the new mission statement needed to be visualized.

     We are at the dawn of the Cognitive Era, bringing new opportunity to clients and industries.  It’s an era marked by exploration, new understanding and new experiences. It’s an era of digital innovation fueled by data, delivered in the cloud, and powered by systems that continuously learn in partnership with the people who use them.
     IBM Systems is again uniquely able to lead.  We have transformed our IBM Systems portfolio for cognitive computing. In partnership with IBM Research we have re-imagined servers, storage and software defined infrastructure from the ground up. This reflects billions in investment and thousands of patented innovations.
     We will help clients to divine and scale unprecedented understanding – of their clients, their markets, their risks and opportunities.  We will do this through the application of advanced AI, machine learning, deep learning, and natural language processing all connected to vast oceans of stored and streaming data.

     We will design IBM Systems for cognitive solutions and cloud platforms. Enabling pervasive, real-time analytics and AI through acceleration technologies and much greater data bandwidth. Enabling scaling of data and applications across public and private clouds that can be consumed “as a service” in solutions like Watson – leading in privacy and security; resiliency and availability; transparency and open ecosystems ensuring our clients and partners can innovate with agility and speed.
    We will be ambassadors for the Cognitive Era – from our client-facing teams deeply knowledgeable about industries to our most advanced researchers exploring boundaries in physics.  We each carry the responsibility to be experts, to guide others, and to be undaunted and unrelenting in our stewardship of this company and our clients to win in this exciting future.


NorthStar.jpg
 
We each carry the responsibility to be experts, to guide others, and to be undaunted and unrelenting in our stewardship of this company and our clients to win in this exciting future.
 
DivineAndScale.jpg
 
We will help clients to divine and scale unprecedented understanding – of their clients, their markets, their risks and opportunities.
 
CognitiveComputing.jpg
 
We will be ambassadors for the Cognitive Era – from our client-facing teams deeply knowledgeable about industries to our most advanced researchers exploring boundaries in physics.
 

Deliverables + Role

A series of three posters signed and printed for Ginni Rometty, CEO of IBM

Visual Design Lead.  2017.