THE JEPSON CENTER FOR THE ARTS

The Jepson Center for the Arts is a museum located in Telfair Square in downtown Savannah, Georgia and is thought to link Telfair's future with its past. The museum is devoted to contemporary art and the space, designed by Moshe Safdie, also reflects this. It was important to follow suit with the traditional Savannah grid system, while effectively breaking it in order to build something that could co-exist delightfully in the space.


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Inspiration

Due to the striking architecture and abundance of angled patterns of light and shadow, the word mark features angled slices through the P, S, and N. The O is left to reinforce the N, much like the main curved stone wall supports the grand stair, and the E was inspired by the stacked window panes and limestone. A holographic foil was used also considering the light and shadow in the space, as it would give visitors a new, delightful experience anywhere they went. These angled patterns were then used as design elements throughout the brand in order to create a cohesive and intriguing identity system.

 
 
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We want to increase the wow moments that people experience. Everyone has busy lives. We’re competing with TV, the Internet and kids’ soccer games for people’s attention.
— Lisa Grove, Telfair CEO

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Deliverables + Role

Logo, Tickets, Banners, Stationery, Brochure, Promotional Material, Brand Guidelines, User Flow, Website, Mobile

Student project. Directed by Steff Geissbuhler. 2015.